Star Tribune Thu, 24 Jan 2008 21:05:18 GMT
Newspaper industry reports 6 percent growth in online users in 2007
U.S. newspapers' online audiences grew about 6 percent last year, an industry group reported Thursday, a rare bit of good news for an industry struggling to adapt as readers and advertising dollars continue to migrate online. Web sites run by newspapers had an average of 60 million unique U.S. visitors per month in 2007, up from 56.4 million the year before, according to data released by Newspaper Association of America and compiled by Nielsen Online, a Web audience measurement agency owned by The Nielsen Co. Due to the growth in the total online audience, however, the online reach of newspapers grew somewhat less, with 38 percent of all active online users visiting newspaper Web sites last year, up from 36 percent in 2006.
[[keywords: Living;Metro;]]
No comments:
Post a Comment